In the age of social media and employer review sites, the employee-employer relationship has changed tremendously. Gone are the days when employees stayed with an employer for decades, building their careers within a single company. Today, people switch jobs often—and 66% of employees* publicly share their negative opinions about their employers on Glassdoor, LinkedIn, Facebook, and Twitter, especially when exiting the company, with HR professionals identifying layoffs as posing the highest reputational risk, above the risk associated with sexual harassment and other crises.**
This has turned company transition periods—such as layoffs and other involuntary employee exits—into critical moments for companies concerned about brand protection, especially given that a majority of Americans (85%) think most companies don’t provide enough help to employees when laying them off.*** Outplacement can help ensure that employees depart on a positive note, with four out of five Americans (80%) saying that receiving outplacement services would make them less likely to speak negatively about a former employer if they were to be laid off.*** Offering outplacement can also reduce the likelihood of costly litigation and can help foster a positive company culture for remaining employees.
Conversely, a company with a poor reputation is more likely to struggle with hiring and retaining talent, while also realizing an increased cost per hire, which is no surprise given that 91% of candidates seek out at least one online or offline resource to evaluate an employer’s brand before applying for a job.*
* Source: Intoo/Intoo Employer Branding Study
** Source: Intoo/Intoo Webinar March 2020
*** Source: The Harris Poll online survey conducted on behalf of Intoo from March 2-4, 2020 among 2,011 U.S. adults ages 18+